Legendary Pakistani folk singer Arif Lohar’s song has taken the spotlight on FIFA’s official World Cup Instagram page, thrilling both football enthusiasts and folk music aficionados alike.

A video posted by FIFA’s official Instagram handle on Lionel Messi’s birthday features Lohar’s song playing in the background.

The post, with an Urdu caption, « Messi ka jadu » translating to Messi’s Magic has gone viral on social media.

Arif Lohar, renowned for his energetic performances and traditional music, has garnered international attention with this feature.

His famous song « Aaj Te Jhoom Lay » was shared on the occasion of legendary footballer Lionel Messi’s birthday.

Fans expressed their joy on social media, with one user stating, « FIFA is a fan of Arif Lohar too! » Another commented, « FIFA promoting football in Pakistan through Arif Lohar’s song is a great gesture. »