Blush is having a major moment. With celebrities like Sabrina Carpenter flaunting perfectly flushed cheeks all over social media, it’s no wonder everyone is obsessed. From cheek tints to cream formulas, the ways to achieve that healthy, cherubic glow are aplenty. But in the quest for the perfect blush, many of us have fallen prey to a phenomenon TikTok has hilariously dubbed blush blindness.

On a scale of porcelain doll to clown, blush blindness refers to the inability (or perhaps the unwillingness) to notice just how much blush you’ve applied. It’s an endearing trend where people keep adding more blush, oblivious to how harsh it may look to everyone else. With millions jumping on this TikTok bandwagon, the consensus is clear: « If being blush blind is wrong, then I don’t want to be right. »

Once reserved for a subtle touch on the apples of the cheeks, blush application has transformed into a full-fledged art form. We’re talking about starting at the cheeks and blending across the nose, up to the temples, and sometimes even around the forehead. This maximalist approach is fueled by a plethora of new product formulations: powders, creams, balms, sticks, and highlighter hybrids. The result? A radiant, multi-dimensional flush that’s anything but shy.

If you’re ready to embrace your inner blush enthusiast, the coveted Sabrina Carpenter flush is the way to begin. Start by choosing your formula. For a dewy finish, opt for a radiant liquid blush, while for a soft-focus effect, go with a powder blush. For powder blush, use a blush brush to dust it across your skin after your foundation and concealer. If you’re using a cream or liquid blush, apply it with a synthetic brush or your fingers, gently patting it into the skin and setting it with a light layer of powder for extra staying power.

After your choice of product is settled comes the most critical step: blush placement. For a lifted look, apply blush on your cheekbones and blend towards your temples. For a classic flush, smile lightly and apply to the apples of your cheeks, blending out towards your hairline. For a sun-kissed effect, add a small amount of blush on the bridge of your nose for a harmonious, all-over glow.

Despite the jokes and the potential future cringes, many makeup enthusiasts are proudly embracing their blush-heavy looks. The key is confidence and enjoying the process of creating a look that makes you feel vibrant and alive. So, go ahead and layer on that blush—after all, in 2024, more is definitely more.

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